Original Date: January 7, 2019
Employee perks can and do have an impact on recruiting and retaining top talent within all of our organizations. Many companies are becoming creative in the perks they now offer to new hires and marketing during the recruiting process. Not every organization can afford to offer extreme job perks and unlimited vacation time. However, the small things do matter to employees and these small and unique perks continue to make a difference.
Below are the 9 unique perks offered in 2018:
- “Airbnb provides its employees an annual stipend of $2,000 to travel ($500 per quarter) and stay in an Airbnb listing anywhere in the world.
- Reebok offers its employees CrossFit classes and access to a full on-site gym. The classes, gym or gym discounts is something that all of our organizations should consider offering as part of the wellness option for our workforce.
- In-N-Out Burger offers its employees a free Double-Double burger and fries during each shift. A perfect transition, after the wellness package Reebok offers its workforce.
- Scripps Health offers pet health insurance for cats and dogs. This is a unique insurance option but is growing in popularity. This is an area we could also review as an additional option for our workforce. It might be work asking our insurance brokers about this?
- Netflix provides an entire year of paid maternity and paternity leave. The new parents also have the option to return part-time or full-time and can take additional time off throughout the next year. This is one of the better maternity and paternity packages in the country.”[i]
- “Starbucksoffers a College Achievement Plan, a program that allows all eligible U.S. employees (those who work 20 hours or more per week) to earn a bachelor’s degree through Arizona State University’s online program, with full tuition coverage.”[ii]
- “Kimpton Hotels & Restaurants in San Francisco offers three days leave, Mars Inc. offers one day and flexible hours, California-based software company VMware and Boston-based Maxwell Health both offer flexible days, and Trupanion, a Seattle-based pet insurance company, offers employees one day. Canadian company Shoppers Drug Martlets employees take days off if they have a loss in the family, and they say that includes a beloved pet.
- Mars Petcare was one of the first companies to offer pawternity leave. The company offers its employees ten hoursof paid leave when they get a new pet, and they can bring them into the office after that.”[iii]
- Who could forget about student loan repayment plans? My favorite discussion topic! There are a variety of companies and states offering these perks to employees, in a variety of ways. As we see changes to the tax code, more companies might be offering these perks to help reduce the $1.5 trillion dollars we have in outstanding student loan debt in the country. Stay tuned, this continues to evolve based on applicants needs.
This is a shortlist of unique perks that organizations are now offering to their workforces. As the needs of the workforce continue to evolve, so too will the perks being offered. Organizations should consider creative perks as part of the recruitment and retention of great workers. If you’re unsure what to offer, ask the workforce what they are interested in. We cannot afford to offer everything, but unique offerings can and do make a difference.
NYS Minimum Wage Changes 2019:

[iv]
Additional Information:
“Beginning in January 1, 2019, federal contractors must pay covered workers at least $10.60 per hour (an increase from $10.35 per hour in 2018). In 2019, tipped employees being paid in connection with a federal contract must be paid at least $7.40 per hour (an increase from $7.25 per hour).”[v]
Additional Legal Updates
12-Weeks of Paid Bereavement Leave:
“Gov. Andrew Cuomo has vetoed a bill that would have allowed workers to take up to 12 weeks of paid leave after the death of a family member.”[vi] This happened on 12/31/2018.
– Matthew Burr, HR Consultant
[i] https://www.thisisinsider.com/best-job-perks-companies-twitter-facebook-google-2018-5#16-evernote-offers-macaroon-baking-classes-16
[ii] https://www.businessnewsdaily.com/5134-cool-job-benefits.html
[iii] http://www.businessinsider.com/companies-give-employees-pawternity-leave-2017-3#some-companies-offer-pet-bereavement-leave-too-5
[iv] NYS DOL Tweet
[v] https://www.jdsupra.com/legalnews/new-year-new-employment-laws-a-national-10358/
[vi] https://www.northcountrypublicradio.org/news/story/37728/20181231/ny-governor-vetoes-bill-allowing-paid-bereavement-leave
Published by Mathew W. Burr, MJ-LEL, MBA, MHRIR, GPHR, SHRM-SCP, SPHR, CPHR-INT, Chartered CIPD
Mathew W. Burr, MJ-LEL, MBA, MHRIR, GPHR, SHRM-SCP, SPHR, CPHR-INT, Chartered MCIPD
Lean Six Sigma Black Belt
ABOUT:
Matthew Burr has over 18-years of experience working in the human resources field, starting his career as an Industrial Relations Intern at Kennedy Valve Manufacturing to most recently founding and managing a human resource consulting company; Burr Consulting, LLC, Talentscape, LLC and Co-Owner of Labor Love, a Labor, and Employment Law poster printing company. Prior to founding the consulting firm, the majority of his career was heavy industry manufacturing and healthcare. He specializes in compliance auditing, training labor and employment law, conflict resolution, performance management, labor, and employment relations. Matthew has a generalist background in HR and operations, while providing strategic HR and operational solutions to his clients, focusing on small and medium sized organizations. He works as an Adjunct at Alfred State University, Tompkins Cortland Community College, and Montgomery Community College. He successfully designed an HR Concentration in the business management major that aligned with both SHRM and HRCI certifications, providing opportunities for students to sit for both the SHRM-CP and aPHR certifications upon completion of the degree, concentration, and internship hours as an Assistant Professor of Management at Elmira College (Retired January 2022). Matthew is also the SHRM Certification Exam Instructor, with a current pass rate of 92% on the SHRM-SCP and 83% pass rate on the SHRM-CP and a combined 88% on both exams over a 7-year period of instructing the course (Elmira College, Collin College & The College of St. Rose). Matthew works as a trainer at Tompkins Cortland Community College, Corning Community College, Broome Community College, and HR Instructor for Certification Preparation for the Human Resource Certification Institute (HRCI). He also acts as an On-Call Mediator and Factfinder through the Public Employment Relations Board in New York State, working with public sector employers and labor unions.
PUBLICATIONS:
Matthew has over 70+ publications including, American Bar Association (ABA) Experience Magazine, Cornell HR Review, Business Insider, New York State Bar Association (NYSBA), PayScale, Society of Human Resource Management (SHRM), and Expert 360 (in Australia). In early 2017, he published his first book, “$74,000 in 24 Months: How I killed my student loans (and you can too!),” proceeded by his second book, which was published in January 2021, “Slay the Student Loan Dragon: Tips and Tricks on How to Conquer the Student Loan Game” and his most recent book, “Unbox Your HR Career” in July 2023.
VOLUNTEER WORK:
Matthew is currently the New York State Society of Human Resource Management (NYSSHRM) District-Director.
EDUCATION & TRAINING:
Additional Training & Development:
SHRM Workplace Coaching and Mentoring Recertification Program, 2020
SHRM Foundation Employing Abilities @Work Certificate, 2020
SHRM Foundation Veterans at Work Certificate Program, 2018
Delta County Chamber of Commerce: Delta Force Leadership Program, 2013
FEATURED IN & ON:
Matthew was featured on CNN Money, Fast Company, Fits Small Business, Fox News, Magnify Money, Monster.com, My Twin Tiers, Namely, Student Loan Hero, Smart Sheet and CEO Blog Nation, Human Resource Certification Institute (HRCI), Society of Human Resource Management (SHRM).
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Burr Consulting, LLC is excited to announce a new partnership with Labor Love LLC, expanding our services to include HR printed materials compliant with industry standards.
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